The World Bank and UNIFEM in collaboration with the Ministry of Investment have recently granted Prime Holding the “One Business Community, Equal Opportunity Seal” for participating and successfully implementing their “One Business Community, Equal Opportunity” initiative.
Prime Holding is one of nine other participating institutions in Egypt to have won this prestigious award.
For two years, under the guidance of the UNIFEM (the women's fund at the United Nations); Prime Holding exerted a lot of effort in promoting and executing the framework of the “One Business Community, Equal Opportunity” Initaitive which aims to transform institutions to make them more accountable to gender equality and women’s rights. Prime Holding took on this venture by fully supporting and implementing all aspects of this Initiative, thus being a leading participant to provide a solid foundation for this Initiative in Egypt.
This project initiated by the UNIFEM has been sponsored by the World Bank in conjunction with the Ministry of Investment, the Ministry of Manpower and Immigration, GAFI and the National Council of Women. While the UNIFEM provided financial and technical assistance for this initiative in addition to being its organizer and executer, all other bodies have contributed to fulfilling their roles towards fostering women’s empowerment. The Initiative endeavors to achieve awareness about eliminating violence and discrimination against women, promoting gender equality in the workplace and supporting a harassment free working environment. These factors are essential to achieving development and to building healthy and just societies.
Participating in the UNIFEM Initiative has benefited Prime Holding positively at different levels; whereby there has been an increase in the level of awareness among employees related to the issue of gender equality and increased opportunities leading to higher productivity in the work place. Applying the policies of the Initiative at the institutional level has also had a constructive impact on women’s economic advancement by providing decent jobs for women and ending violence against them as well as providing them with professional development, training and involving them in decision making processes.
Accordingly, Prime Holding is recognized for taking on this initiative by being granted the “Gender Equality Seal” in an official celebration held on 31 March 2010 under the auspices of His Excellency the Minister of Investment, Mahmoud Mohie El Din, in which the seal was presented to Prime Holding.