Divestitures involve the operational and financial assessment of the business unit as an independent entity. In divestment cases, Prime carries out valuations in order to come up with the value and price of the offered unit. Additional important dimensions involve studying the business culture of the sellers and the buyers, the type of business and workforce, determining the best method and strategy for a smooth ownership transfer process and maximizing the value received from the sale.  The role of Prime in divestment transactions include assisting clients in formulating sale strategies, valuations, analysis, price assessments, purchaser identification and the preparation of offerings. In short, Prime’s goal is to enhance the potential sale value of any given transaction by managing a disciplined and orderly sale process and by attracting a large number of purchasers.