Divestitures involve the operational and financial assessment of the business unit as an independent entity.  In divestment cases, Prime carries out valuations in order to come up with the value and price of the offered unit.  Another important dimension is studying the business cultures of both the sellers and the buyers, the type of business and workforce and determine the best method and strategy for a smooth ownership transfer process and to maximize the value received from the sale.  During divestment transactions, Prime assists its clients in formulating the sale strategy, valuation, analysis, price assessment, purchaser identification, preparation of offering circular, and negotiations.  In short, Prime’s goal is to enhance the potential sale value by managing a disciplined and orderly sale process and by attracting a large number of purchasers.